Upland, a Web3 game focused on building a digital economy, has been featured as one of the biggest success stories of TikTok marketing.
The game used TikTok to target its user base, increasing its user flow by 45x while slashing its cost per purchase 1.7 times.
Web3 games have become a big hit in recent years as blockchain adoption has soared. However, Web3 gaming companies still face a big challenge—reaching the targeted audience. For Upland, a popular Web3 game and parallel multiverse with over three million users, the answer was TikTok.
Upland was recently featured by TikTok for Business as one of the platform’s stellar success stories.
At Upland, we believe #GameFi will bridge Web2 to Web3.
To succeed, #Web3 companies must master marketing for both Web2 and Web3 users.
We’re proud to partner with @tiktok_us to optimize our user acquisition. @hackernoon https://t.co/JDyOpYGNZS
— Upland (@UplandMe) August 7, 2024
Upland boasts over 30,000 daily active users. It allows them
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